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Organic SEO has many competitors e.g. paid search, social media, referral traffic, direct traffic, email marketing, and display traffic. Yet, organic traffic tops all of them because 75% of searchers don’t go past the first page of search results. In fact, SEO stats show that 51% of traffic and 40% of revenue is generated by organic traffic.

Organic Always Provides Better Results:

Organic is simply the best for generating relevant traffic. The following table published by BrightEdge shows paid search advertising comes close to organic in some cases, but organic always rocks. This means if you neglect organic listings, you won’t do good with paid ads either.

Quality Traffic:

Paid ads and social media could generate traffic, but you might see high bounce rates and low number of pages visited. However, matching keywords mean you are present in several searches where you’ll notice low bounce rates, return traffic, and more web pages visited.

Credibility:

Companies that solely rely on paid traffic are way behind in terms of credibility and market presence. If you focus on organic SEO strategies, your site will soon rank higher in search results; pushing competition further down the list.

Cost Saver:

This is an obvious benefit. PPC ads may guarantee your website’s links in front of your target audience, but you may end up paying a hefty sum for click-throughs over time.